Beti Bachao Beti Padhao abbreviated as BBBP was started by the present Prime Minister of India Mr. Narendra Modi at Panipat, Haryana on 22nd January, 2015. The campaign addresses the diminishing Child Sex Ratio (CSR) and other issues related to women empowerment during the life-cycle. It’s a joint effort of Health & Family Welfare, Ministries of Women and Child Development and Human Resource Development. Daughters are equally important just like the sons and they can also bring pride to the parents and the nation too provided they get equal opportunities in our society. Education plays a very important role in making females equally strong and confident.

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Daughters are precious and it takes a lot of time for some parents to realise the same. The NDA Government led by the Prime Minister Mr. Narendra Modi is attempting to bring about a transformational change in the manner our society looks at the girl child. Several people across India are moved by this gesture of the respected PM and are supporting the campaign. Mr. Modi also urged the parents to share their selfies with daughters and this initiative soon became popular world-wide. People from all over India and the world shared their self clicked photographs with daughters and it became a proud event for all those parents who have daughters.


 

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Beti Bachao, Beti Padhao is a national campaign which has gained much popularity on International level today. The aim of this campaign is to equalise the Child Sex Ratio, as there is a considerable difference between girl and boy child numbers. The Indian PM, Mr Narendra Modi started this campaign which inspired several people especially the youth who joined hands and are supporting the mission with a lot of enthusiasm and fervour.

Through story dramatisation, public is getting sensitized towards these critical social issues, such as sex-selective abortion, crime against women, gender inequality, social discrimination between boy and girl child, etc. Different groups, NGOs, college students, etc have come together to highlight the problems related to the girl child and various difficulties she undergoes throughout her life. Street plays and dramas are being staged to spread awareness about the rights of the girl child. BBBP is not only a national campaign; instead it has gained high popularity in foreign countries too.


 

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Beti Bachao Beti Padhao (BBBP) campaign was basically started to promote the safety of girl child. There are several people who still discriminate between a girl and a boy child. But the fact is that a girl child is no less than a boy. In the present times, girls in fact are bringing a lot of accolades to its family and nation as a whole in every field including sports, politics, entertainment, corporate world, wrestling, etc. But people still have that old school mentality that girls are rather a liability and thus, various people started getting sex of the child determined before its birth and aborting the girl child in the womb itself. This practice is more prevalent in rural areas and villages, urban places are not absolutely unaffected though. The primary reason behind these ill-practices is due to the increase in the crime against women.

Girls are never taught to be independent and fight for their rights. Since childhood, they are taught to make compromises; first for their brother and father when they are young, compromise for husband, in-laws, once they get married and later compromise for son and the family, etc. This trend makes the girls vulnerable and prone to crimes. They don’t gain courage to express their will and fight for their rights. In order to make the mission BBBP successful, we must first teach the existing girls how to be strong and self-willed and more importantly determined in order to take decisions of their own lives.

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Since several eras, girls have been treated as a domestic slave and are given food to eat, clothes to wear and house to live in only by their male counterparts, but she has got no rights to speak in the family matter or to express herself for that matter. Important decisions are taken without her consent, which could be as important as deciding not to bring the girl child into this world. Lots of people who have more than one daughter live in a pitiable condition; society start advising them to have a baby boy as quickly as possible because only sons can look after them.

The current PM of India, Mr. Narendra Modi, in order to change this mentality of people started the mission in favour of girl child called ‘Beti Bachao, Beti Padhao (BBBP)’. He even made Sakshi Malik, the brand ambassador of this campaign, who won the Bronze Medal in the 2016 Olympics. Several other girls like Sakshi Malik have earned accolades for the nation such as P V Sindhu, Mithali Raj, Saina Nehwal and Saniya Mirza, to name a few.

For infusing self confidence in girls, it is important that they are aware of their rights and right to education is one of the most important rights which a girl child should have equal access to. Population and poverty are other reasons why lots of parents are forced to stop the education of girl child if they have several kids. But the parents must understand that until and unless they motivate their daughters to study further, they won’t be able to make them mentally able and stronger. Through the campaign BBBP, the entire nation is trying to bring equality between the genders.


 

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Beti Bachao Beti Padhao is a world-wide popular campaign which has awakened several people across India and the world; it has broadened the minds of thousands of people who discriminated between a girl and a boy child. Under this campaign, one of the districts named Pithoragarh, situated in Uttarakhand, India has taken several steps towards preventing the girl child and facilitating her education.

Several villages situated across India are also joining the scheme; people are organising meetings and forums in order to develop clear road maps and for awakening the masses about the dangerously falling girl child ratio. In order to reach out to the community at large, different types of activities, plays and dramas are being performed. Several rallies, road shows, etc have been organized by the young students, college goers, school students, etc with core participation from schools, colleges, institutes, employees from the private organisations as well as government departments.

Different NGOs have also joined hands and organise various activities for increasing awareness about Beti Bachao Beti Padhao. Street plays are organized in the rural and urban areas, including local markets, shopping malls, etc for raising the sensitivity of people towards the girl child. Large hoardings and banners are placed at populous places in order to grab the attention of a larger audience.

Mansa District, Punjab

Mansa district in Punjab has initiated a scheme to encourage its girls to gain education. A very innovative program named ‘Udaan’ has been launched by the Mansa Administration, whereby girl students studying in classes VI-XII get the opportunity to spend one day with their dream professionals such as IAS Officers, PPS Officers, engineers, doctors, police officials, etc.

This initiative received grand response and approximately 70 students have already received an opportunity to spend a day with different types of professionals; the girls see them operating in a professional environment which not only inspire them, but would also help them in taking informed decisions about their career.


 

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India has got a rich cultural past (which is still continuing) and status in almost every field, including education, technology, science, politics, literature, social work, leadership, etc. But even after 70 years of Independence, India is still struggling to eradicate crimes against women and complete uproot them from the nation. Crimes and ill practices such as dowry killing, female foeticide, discrimination between a girl and a boy child, depriving a girl child from her fundamental rights such as food, shelter, clothing and basic education are still prevalent in some parts of India. We should understand that women are an indispensable part of our society, but the increasing rise against them has not only forced them to become submissive and vulnerable but has also resulted into a decrease in the sex ratio of females.

Saving girl child is highly important to strike a balance between both the sexes. The PM of India, Mr. Narendra Modi launched ‘Beti Bachao, Beti Padhao’ campaign focusing on the rights of the girl child and promoting their well-being, education, etc.

To make the BBBP campaign successful, the government has made several strategies which include building an incessant communication as well as social mobilization campaign to create equal respect and value for the girl child in our society and encourage their higher education amongst the families. The campaign mainly focuses on districts and cities which vary a lot on child sex ratio. The aim of the BBBP mission is to ensure that the service delivery programs and structures are resourceful and responsive to the problems of girl child and their rights. It also focuses on the issue of diminishing child sex ratio and improving it in order to equalise the ratio.

It is a social campaign aiming to create awareness and improve the effectiveness of welfare services intended for girls. The campaign was introduced in October 2014 to and was officially launched in January 2015 in Panipat, Haryana. Government is also using the power and popularity of social media and internet to promote the campaign. Youth from colleges and schools are appealed to join and promote the campaign through street plays, drams, etc. In addition to this, schools and colleges organize essay, debate and speech competitions on important occasions. Several other initiatives are taken by NGOs and Indian Government to save the girl child.


 

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Introdcution

‘Beti Bachao, Beti Padhao’ (BBBP) meaning ‘Save girl child, educate girl child’ is a social campaign introduced by the Government of India; it aims to create awareness and improve the effectiveness of various welfare services proposed for girls. The scheme was launched on 22 January 2015 by the current Prime Minister of India, Mr. Narendra Modi. The scheme intends to address the issue of the declining CSR (Child Sex Ratio) image and is a national programme run in association with the the Ministry of Human Resource Development, the Ministry of Women and Child Development and the Ministry of Health and Family Welfare.

Background

As per the census data, the CSR (child sex ratio) of 0–6 year children in India was only 927 girls per 1,000 boys in 2001, which dropped drastically in 2011 and remained 918 girls for every 1,000 boys in 2011. According to UNICEF report, 2012 India was 41st among 195 countries with such imbalance ratio.

While addressing the nation in 2014, on the occasion of International Day of Girl Child, the Prime Minister, Mr. Narendra Modi appealed for the abolition of female foeticide and invited ideas from the citizens of India through the portal ‘MyGov.in’.

Objectives of BBBP

  • To protect gender preferred sex selective elimination
  • To ensure survival and prevention of girl child
  • To ensure participation and education of girl child

Social Media

Social Media is playing a very important role in promoting this mission. Sakshi Malik, the Olympics 2016 Bronze Medallist was made the brand ambassador for the BBBP mission. There are a lot of people who support the campaign and the innovative hashtag ‘#SelfieWithDaughter’became highly popular on Social Media which was initiated by the Sarpanch (Head) of Bibipur village situated in Haryana; he himself took a selfie (self clicked photograph) with his daughter and posted on one of the social platforms ‘Facebook’ in 2015. This gesture was highly appreciated and followed by several people from across the world.

Women Empowerment

BBBP is run in favour of women and focuses on the empowerment and development of women. The diminishing ratio of girls in the Child Sex Ratio (CSR) is the major pointer of women disempowerment. CSR includes both, pre-birth inequality marked through gender preferred sex selection and post birth inequality against girl child. Social discrimination against girls and easy affordability and misuse of the diagnostic equipments have resulted greatly into female child foeticide and ultimately decreasing the ratio of girls in CSR.

Conclusion

BBBP mission emphasises on safeguarding and strengthening the rights of women. People are becoming more sensitised and several girls of India are bringing accolades to the nation and becoming popular on International level. Thus, people should stop discriminating between the girl and the boy child and support both the genders equally.

 

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