The history of India reveals that before independence, India was ruled by many external forces, which worsen the condition of the country; since they ruled here merely for their benefits and plundered the country to make themselves more powerful. They not only plundered it but also tried to ruin the splendor and culture of the country.

After winning its independence in 1947, the ruling governments and the people living in the country have not given any attention on cleanliness. You must have noticed the littering of garbage here and there in every nook and corner of the country. This not only has hampered the development but also has given a decrease in the number of tourists to visit in the country that promotes the economy of the country. Many great men had dreamt and tried to make the country neat and clean but they could not succeed in their mission.

Role of the Government in Clean India Campaign

Now our newly formed government led by our popular Prime Minister Narendra Modi has started a campaign to clean India and has come out with a new scheme, named ‘Swachh Bharat Abhiyan’. Under this campaign, all the countrymen have been asked to join it.

Initiatives Taken by Previous Governments

The campaign had been running officially since 2000. Earlier it was called Rural Sanitation Campaign, but on 1st April, 2012, the contemporary Prime Minister Manmohan Singh changed the name of the scheme as Nirmal Bharat Abhiyan from Total Sanitation Campaign. But after announcing, there was negligence on these schemes by the leaders and beurocrates as well as the people and therefore the problem remained as it was and neither consciousness could be ignited by the contemporary ruling government among the people nor the Government had made strong policies.

Launching of Swachh Bharat Abhiyan

After coming into power, the Swachh Bharat Abhiyan was inaugurated by Hon’ble Prime Minister Sri Narendra Modi on 2nd October 2014 on the occasion of the 145th birth anniversary of the father of nation, Mahatma Gandhi. Addressing the public from Rajghat, Narendra Modi demanded the nationalists and all the citizen to participate in the Swachh Bharat Abhiyan and make it a grand success. This is the biggest campaign in terms of cleanliness. Sri Modi had selected Rajghat to declare the mission because Gandhiji had a dream that our country should look as healthy and serene like the foreign countries.

To achieve success for the Swachh Bharat Mission, Prime Minister Narendra Modi had swept the streets in Valmiki township of Delhi and instructed his other ministers to spread awareness about cleanliness among the people. So that the people of the country should become aware that if the Prime Minister of our country and his cabinet-ministers can sweep the road to clean the country, then the others also have to keep cleanliness in their surroundings to keep the country clean. To make this campaign successful, the government requested all the people to give only 100 hours of cleanliness in their surroundings and other places in a year.

Role of Government towards Clean India Campaign Objectives

Swachh Bharat Abhiyan is a national level campaign. Prime Minister Modi has planned a 5-year plan to achieve the goal of the main objective of Swachh Bharat Abhiyan, under which the goal of making the entire country clean.

(1) The major objective of this campaign is that each and every corner of the country should be clean and tidy.

(2) People should be prevented from defecating in the open.

(3) Toilets should be constructed in every city and rural areas of India.

(4) Every lane and street in the town and village should be clean.

(5) At least one garbage vessel must be installed in every street and disposal of waste from them at a regular interval.

(6) Construction of about 11 crore 11 lakh individual, group toilets, which will cost 1 lakh 34 thousand crores.

(7) Changing the mindset of the people by teaching proper hygiene benefits.

(8) To promote toilet use and initiate public awareness.

(9) By ensuring water supply in all houses, pipelines should be installed in villages by 2019 so that cleanliness is maintained.

(10) Ensuring good management of solid and liquid waste through Gram Panchayat and municipalities.

(11) Keeping roads, pavements and settlements clean.

(12) To create awareness about tidiness through cleanliness.


Ministry and Other Institutions Involved in Swachh Bharat Abhiyan

(1) Ministry of Urban Development

(2) State Governments

(3) Ministry of Rural Development

(4) Ministry of Drinking Water and Sanitation

(5) NGOs

(6) Public Sector Undertakings and Corporations

In this way, all these ministries and institutions are making their significant contribution by joining the Swachh Bharat Abhiyan. All the Ministries are striving to achieve the objectives of Swachh Bharat Abhiyan at their respective levels.

Effective People Selected as Brand Ambassadors by the Govt. for Swachh Bharat Abhiyan

Prime Minister Narendra Modi and his cabinet had selected some influential people to promote the Swachh Bharat Abhiyan whose job is to make people aware of cleanliness in their respective areas. The names of those people are as follows:

  • Sachin Tendulkar (cricketer)
  • Mahendra Singh Dhoni (cricketer)
  • Virat Kohli (cricketer)
  • Baba Ramdev
  • Akshay Kumar (Actor)
  • Shashi Tharoor (Member of Parliament)
  • Mridula Sinha (writer)
  • Kamal Hasan (Actor)
  • Anil Ambani (Industrialist)
  • Priyanka Chopra (Actress)
  • ER Dilkeshwar Kumar and many others.


Strategy by the Government for Clean India Campaign in Urban Areas

A separate strategy has been chalked out by the government to keep the cities of India clean and tidy under the Swachh Bharat Abhiyan.

  • The government has aimed to provide 2.6 lakh public toilets, 2.5 lakh community toilets to almost all 1.04 crore households, including solid waste management in every city.
  • Under this campaign, where public toilets are not possible, community toilets will be built there.
  • Public toilets will be constructed near major places of cities such as public hospitals, bus stands, banks, post offices, railway stations, main markets, government offices etc.
  • A budget of Rs 62,009 crore has been made to make this campaign a success, out of which Rs 34,623 crore has been spent by the Central Government in this campaign and still the work, is going on.
  • Rs 7,366 crores will be levied for the permanent solution of garbage of solid waste material.

These works are being done in urban areas under Swachh Bharat Abhiyan:

(i) Prevention of open defecation in urban areas.

(ii) Conversion of dirt filled toilets into automatic flush toilets.

(iii) Managing solid waste.

(iv) Awareness of cleanliness should be spread among the people as much as possible.

(v) To take measures to control and disposal of waste released by factories.

(vi) To take control and disposal measures on the sewer and domestic waste which is found in such large quantity on the roads.

Efforts of Government for Clean India Campaign in Rural Areas

Although the government has made a lot of efforts to make the rural areas development, but the benefits of those schemes are not seen in the rural areas. Therefore, the government has also included rural areas under the Swachh Bharat Abhiyan.

  • For the management of waste in the rural areas, the rural people have been told about how to make compost from the waste and what are the benefits of the compost made from this waste so that people use such fertilizer in their fields.
  • 11 crore 11 lakh toilets are planned to be built in rural areas under this campaign. For that the central government has sent a regular budget to the Gram-Panchayats.
  • In order to make this campaign accessible to every person in the village, school teachers, students, Panchayat Samitis and Gram Panchayats have also been linked with it so that a consciousness of cleanliness can be generated among the people at the earliest.
  • Under this campaign, to build toilets in each house in rural areas Rs 15,000 was allocated to each house that has not a toilet yet.
  • An amount of 1 lakh 34 thousand has to be invested for this campaign by the govt. Of India.

Under the Swachh Bharat Abhiyan, in rural areas the following initiatives have been taken by the government:

(i) Open defecation free villages in rural areas.

(ii) Toilets to be constructed in every house in rural areas.

(iii) Manufacture of manure by using garbage and using it as fertilizers in the fields.

(iv) To make drains in every streets and lanes for proper drainage of dirty water.

(v) Construction of garbage vessels in public places in rural areas.

(vi) To create awareness among people about cleanliness.

Clean India Clean School Campaign

The Swachh Bharat-Swachh Vidyalaya Abhiyan under the Ministry of Human Resource Development was organized from 25th September, 2014 to 31st October 2014 in the Kendriya Vidyalayas and Navodaya Vidyalaya Sangathan and all the other schools all across the country. Under this campaign, teachers and students had to keep cleanliness in their school. Under this mission various activities were being done in different schools, some of which are as follows:

  • Talking with children every day during school classes on various aspects of cleanliness and hygiene, especially in relation to Mahatma Gandhi’s teachings related to cleanliness and good health.
  • For keeping the class, assembly ground or hall, laboratory and libraries etc. clean and tidy.
  • Talking about the contribution of many dignitaries in the cleanliness programme.
  • Cleaning toilets and the areas of water troughs.
  • Cleaning the kitchen area and the utensils, where mid-day meal is prepared.
  • Cleaning the playground.
  • Maintenance and cleaning of school gardens.
  • Annual maintenance of school buildings with dyeing and painting.
  • Organizing various level competitions on cleanliness such as essay writing, debates, painting sessions, and hygiene.
  • By forming a monitoring team of child cabinets and monitoring the cleanliness drive.
  • By keeping garbage containers in every class of schools and also initiate the students to make it a habit in their homes.
  • By performing plays and skits for consciousness about cleanliness on national festivals and annual programmes.
  • By organize painting competition on various levels in which pictures related to cleanliness are depicted.
  • By planting trees for greenery in schools.
  • All children are being instructed that they should wash their hands before eating food and washing their hands properly even after eating and defecating by soap or fresh ash.
  • By motivating all children to keep their uniform clean and tidy.

“Apply the changes you want to see in the world first”. This statement by Mahatma Gandhi is based on cleanliness. According to him, the torch of cleanliness awareness should be born in all. Cleanliness not only keeps our body clean but also our mind. The Indian government has taken many initiatives to improvise the condition of the country. For this, it has opted and approved many programmes to make the country neat and clean. The role of the government of India is appreciable but there is a need to make it consistent and strict rules must be legislated to make the Swachh Bharat Abhiyan a grand success.