Swachh Bharat Abhiyan was launched by the government of India in 2014 on the national level. It was a mass movement that succeeded in gathering huge public support. Since it was advertised digitally, and all the information about it was available online, it could reach rural and backward areas as well.

The mission was launched through various campaigns. There were conducted many special classes in schools and colleges. The government has also started some training programmes to educate people about the healthy habits of sanitation. Even the NGOs collected funds and organized cleanliness events including cleaning rivers, public places, and planting trees. The most important step of the government was to build new toilets for rural households.

Though the Swachh Bharat Mission was widely supported, it faced many challenges. The first challenge was to get accurate data regarding missions like the number of toilets built, the amount of subsidy reached, etc. There was also the problem of making people aware of cleanliness, providing them with the best facilities to motivate them to participate in cleanliness drives, etc.

Despite all these hurdles, Swachh Bharat Abhiyan nearly succeeded in reaching its goal. Not entire India but surely more than 95% of Indian villages have become open defecation free by now. We would surely get this data to touch the value of 100%.